Thursday, January 12, 2012

Chrysler 700C Minivan Concept Quietly Appears on Detroit Show Floor

via Car and Driver Blog by Jon Yanca on 1/10/12

Chrysler 700C concept
It's not too often that we stroll around an auto show (outside of maybe the bizarre SEMA event), stop in our tracks and say, "Um, that exists?" But that's exactly what happened with Chrysler's 700C concept at this year's Detroit auto show. Apparently, that was the plan. No fanfare, no mention at a press conference, no press release or info, just a vehicle on a rotating plate. So what's that deal? Actually, that's what Chrysler wants to know from you.

A Chrysler spokesperson told us that the 700C is purely a design study. It has no powertrain and was created simply to gauge the reaction of consumers who stumble across it on Chrysler's stand.  The past several generations of the company's minivans have all been clearly associated with the Dodge and Chrysler brands, and the automaker wants to know if it could get away with more of an aesthetic departure when it launches a new Town & Country. (The Dodge Grand Caravan will disappear and be replaced by a crossover based on the same platform.)

The 700C is very European-looking—we see a good deal of French design here—and is certainly a big break from the conservative styling of the company's current people haulers. We won't exactly call this concept attractive—or hideous, for that matter—but it is unique. Check out the gallery below and let us know what you think—Chrysler will certainly be listening.


2012 Detroit auto show full coverage

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