- Book I explores how search engines work and which ones offer the best exposure
- Learn to develop a keyword strategy and be competitive with Books II and III
- Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
- Tips in Book VI show how to line up relevant links for a better search showing
- Book VII shows how to get more from your server and content management system
- Discover how to measure your site’s success in Book VIII
- Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
- Use SEO and Book X tips to build your brand
From the Back Cover
Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Here’s the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
- What makes ‘em tick — Book I explores how search engines work and which ones offer the best exposure
- Words are key — learn to develop a keyword strategy and be competitive in Books II and III
- Lookin’ good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
- Link up — the tips in Book VI show how to line up relevant links for a better search showing
- What’s under the hood — Book VII shows how to get more from your server and content management system
- Confirm your suspicions — discover how to measure your site’s (and your competitor’s) success in Book VIII
- Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
- Search and find — use SEO and Book X tips to build your brand
- What drives search results
- How to match meta tags and keywords to page content
- Secrets for selecting keywords and phrases
- What you should know about HTML, JavaScript, and CSS
- The basics of SEO-friendly design
- How to manage the mechanics of content
- Why your server is important
- Your Google AdWords gift card worth $25!
- Paperback: 768 pages
- Publisher: For Dummies (April 2009)
- Language: English
- ISBN-10: 9780470379738
- ISBN-13: 978-0470379738
Download:
Search Engine Optimization All-in-One For Dummies
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